Role of Generative AI in CRM

Role of Generative AI in CRM

Generative AI plays a transformative role in Customer Relationship Management (CRM) by enhancing customer engagement, personalization, and automation. It helps generate personalized content for marketing campaigns, craft customer responses, and predict customer behavior. Generative AI can automate data analysis, create insights from customer interactions, and assist in sentiment analysis. This improves customer satisfaction, boosts sales efficiency, and enhances decision-making by providing real-time, data-driven insights.